Gallery 1 — Kai Madaminova

Brand Identity

METROPOLIAN ROCK FESTIVAL Rebrand

HISTORY

Metrock is a popular music festival held annually in Japan, specifically Osaka and Tokyo, primarily features Japanese rock, pop and indie artists. The festival held outdoors late spring - early summer in a lively energetic atmosphere. The first festival was held in 2013. Showcases local and alternative artists, great platform for both established and up-and-coming musicians. Offers multiple stages for different genres, usually in open-air spaces such as parks.

Two hand-drawn black and white stars with sketchy lines on a white background.

Identity

Rebranding Metrock Festival to have a strong core identity for and timeless design. The design should be modular and flexible to still be able to change the visual concept annually without having to design the logo annually from a scratch. Emphasizes the dynamic and energetic “feel” of the rock music genre.

The Metrock Festival color palette draws inspiration from the edgy feel of metallic rock, combined with timeless fashion trends. The primary colors are featured in the logo, while the secondary palette is used for imagery and other branding assets to create a cohesive identity.

Color calibration code with RGB and hex values on a gray background.

Digital color calibration chart showing CMYK, RGB, and hexadecimal color codes.

Color calibration chart with RGB and hex code #2e2e2d on a dark background.

Color swatch displaying CMYK and RGB color values, along with a hex code #961b20

Black background with white text displaying color values in CMYK and RGB, and hexadecimal code #000000.

Typeface: Hiragino Sans

The identity uses Hiragino Sans, a modern Japanese typeface known for its balanced geometry and strong legibility. Its squared proportions and restrained curves create a visual rhythm that complements the bold energy of a rock festival while maintaining clarity across large-scale applications such as posters and billboards.

Black background with various white words describing style traits, including 'Urban', 'Rock', 'Japan', 'Tokyo', 'Edgy', 'Dynamic', 'Energetic', 'Sharp', 'Bold', 'Dark', 'Silver', and 'Street Fashion' in different font sizes and styles.

SOCIAL MEDIA Graphics

A promotional poster for METROCK 2025 music festival in Japan, featuring a silhouette of an electric guitar at the center, with event dates in Osaka and Tokyo, and stylized lightning bolts.

Design for METROCK 2025 music festival with silver 3D text and guitar silhouette on black background, with event details in Japanese.

A black and white illustration of a young man singing into a microphone on stage, with hand-drawn doodles including a heart, a skull, a star, and a speech bubble with the text 'METROCK TOKYO' and Japanese characters.

web banner

Concert banner for METROCK 2025 music festival in Tokyo and Osaka, Japan, with dates May 18-19, 2025, in Tokyo and May 11-12, 2025, in Osaka, featuring drawings of musical instruments and hearts on a purple brick background.

A black and white photo of a female musician singing into a microphone and playing an electric guitar at Metrick 2025 concert, with event details in English and Chinese.

poster

Black and white photo of a young woman singing and playing an electric guitar on stage at the METrock 2025 event in Tokyo-Osaka, held from May 11th to 18th.

merchandise

A silver metallic bottle with a black cap, labeled 'METRICK' with a stylized guitar in the middle, placed on a textured surface against a background divided into a dark left side and a white right side.

A silver water bottle with black cap, featuring various doodle icons including a star, arrow, skull, lightning bolt, and heart, placed on a textured surface against a diagonally divided black and white background.

A white canvas tote bag with black and red graphic design on a gray textured surface.

billboard

Large outdoor billboard advertising the METROCK 2025 music festival in Tokyo and Osaka, scheduled for May 11th and 18th, with event details and website at the bottom.

A large billboard advertising METROCK 2025 music festival in Tokyo and Osaka, Japan, scheduled for May 11th to 18th, with a blue sky and clouds in the background.

This project was created for educational purposes. Some visual assets may be sourced from publicly available materials and are used for non-commercial presentation.