Advertising Campaign

samo ondoh

overview

SAMO ONDOH is a contemporary bag brand for distinctive daily look.

SAMO ONDOH was inspired by the sentence: “We are the same temperature”

SAMO is same, ONDOH is temperature in Korean, reflecting a commitment to creating designs that resonate universally.

This project explores an advertising campaign for Samo Ondoh, focusing on a contemporary, urban audience. The campaign highlights the brand’s minimal aesthetic and unisex appeal through motion, social content, and product-focused visuals.

Instagram Carousel

Series of pictures showcasing the features of the bag and what it can fit.

A black leather backpack with multiple zippers on a white surface, surrounded by a pink lipstick case, a silver laptop with stickers, a headset, and a pixelated cursor pointer icon.
Black leather bag with a pink lip gloss tube inside a front pocket.
Close-up of a black leather handbag with metallic hardware and adjustable straps.

GIF

Showcases the six gorgeous leather colors of Samo Ondoh’s signature bags. Whether you’re going for a bold look or something more subtle, these bags are made to elevate any outfit. Versatility at its finest—each color is designed to suit all styles and personalities.

Close-up of black leather fabric showing texture and sheen
A faint, black and white illustration of a vintage woman with size and length promoting shears.
Close-up of brown leather surface with visible grain and texture.
Close-up of red textured leather with visible grain and folds.
Close-up of a textured, shiny, dark brown leather surface with visible creases and reflections.
Close-up of pink textured leather fabric with visible grain and slight glossy finish.

Campaign Video

Showcases the versatility of the Samo Ondoh bag — seamlessly transitioning from a day at school to a night out. Featuring different outfits and settings, it proves that one bag can fit every occasion, no matter where you go or what you wear.

A collage of six images featuring a black leather bag with white spherical keychain. The bag is shown in different settings: on a train seat, carried by a person outdoors, on a ledge, hanging from a person’s shoulder walking, floating in the air between skyscrapers, and the last image displays the text "SAMO ONDOH" with the words "EVERYWHERE" and "EVERYONE" on a black background.

Purchase Card

When you receive a Samo Ondoh bag, it’s not just about the product — it’s about the experience. This purchase card was designed to capture the brand’s essence. Whether it’s for customers or influencers, I want them to feel connected to the heart of the brand.

Close-up of black leather texture with the name 'SAMO ONDOH' in white capital letters at the center.
A thank you message from Samo Ondoh expressing gratitude and offering a 10% discount code for next purchase, encouraging tagging them in posts.
Close-up of black leather surface with white text reading 'SAMO ONDOH'.
Black text on a light background reads "SAMO ONDOH".
Close-up of brown leather material with the words "SAMO ONDOH" in white text.
Red textured fabric background with the white text 'SAMO ONDOH' in the center.
Close-up of dark brown textured leather surface with white text 'SAMO ONDOH' in the center.
Pink metallic fabric with the name Samo Ondoh in white capital letters across the center.
Stack of white paper napkins with black text that reads 'SAMO ONDOH' on the top napkin, on a light grey surface.
A stack of red playing cards with the words 'HONGO ONDO' written on the top card, fanned out in a circular pattern on a gray background.
A book titled 'Homo Sapiens' with a dark textured cover, opened slightly, resting on a plain gray surface.
Stack of black business cards and a stack of white thank you cards on a light gray surface. The black cards have white text, and the white cards have black text.
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This project was created for educational purposes. Some visual assets may be sourced from publicly available materials and are used for non-commercial presentation.